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DeSoto
County Chamber of Commerce
Strategic Plan
2007-2008
The DeSoto County Chamber of Commerce has designed a continuous
improvement STRATEGIC PLAN describing activities, programs, and
objectives it will pursue during the August 31, 2007 to September 1,
2008, year. Some of these activities and program objectives are new and
some are considered traditional since they have proven to be successful
in the past. The Strategic Plan will be re-assessed annually with
modifications identified to meet customer needs as dictated by survey
data. Surveys may be conducted telephonically or in person by the
Directors when contacting their respected list of members.
WHERE DO YOU
FIT IN?
The STRATEGIC PLAN has
been designed with you, the Chamber customer and member, in mind in
order to continue to offer customer satisfaction services to you as a
Chamber member, your participation will be sought from time to time to
answer surveys that will get the Chamber feedback regarding “ how the
Chamber is performing “ in every aspect of the Chamber business The
Chamber can only function as a customer driven organization by receiving
feedback from you to equip the Chamber with knowledge to design
improvement strategies to ensure your satisfaction. The Chamber’s goal
is to seek the “Support of the Home Team “by providing services to you –
the customer - as we transform into a continuous improvement
organization.
MEMBERSHIP
SERVICES
Jan Schmitz
Vice President
GOAL:
Provide customer benefits and services
at the lowest possible cost in order to maximize membership in the
Chamber by increasing overall membership by at least 10%.
Strategies
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Conduct at
least 1 Chamber sponsored Business Expose’ and no less than two
member sponsored Business Seminars yearl
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Design a
membership solicitation process that will target at least 5 new
members a month
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Advertise each Chamber sponsored membership
activity/event extensively within the DeSoto County area
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Plan, organize
and conduct membership activities such as, but not limited to Early
Bird Breakfast, Annual Membership Banquet, etc.
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Design a free advertising for existing Chamber
members
BUSINESS AFFAIRS
Kim Spencer
Vice President
GOAL:
Increase public awareness of the DeSoto
County Chamber of Commerce and its members by planning, supporting, and
organizing policies and fund raising projects designed to improve
business within the Chamber.
Strategies:
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Plan, organize
and conduct fund raising activities and projects such as, but not
limited to Christmas Card Lane, Business Expo, etc.
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Design and
implement at least 2-5 additional Chamber sponsored events to assist
in maintaining a secure financial Chamber base.
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Advertise each
Chamber sponsored fund raising event extensively within the DeSoto
County area.
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Award at least
two (2) scholarships a year to an outstanding high school senior
graduate
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Research the
possibility of providing a scholarship to an adult who is striving
to obtain a second education
COMMUNITY
INVOLVEMENT
Linda Williams
President
GOAL:
Continue the leadership role of business
and community issues.
Strategies:
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Continue to
welcome organizations and businesses into DeSoto County by hosting
business ribbon cutting events
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Review survey
data for incorporation into event process
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Ensure that the
Administrative Assistant displays and posts all upcoming events in
the Chamber Office and marquee.
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Monitor and
evaluate business-related issues that may affect our local business
community. Report findings and recommendations to the Chamber
board.
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Continue the
complaint and resolution process by making business members aware of
complaints received and developing a plan of improvement.
CHAMBER ISSUES AND POLICY
Chamber Board of
Directors
GOAL:
Continue to maintain the best possible
organizational structure that will support the entire Strategic Plan to
ensure success.
Strategies:
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Develop a five (5) year Operational
and Financial Plan for the Chamber
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Design policies/procedures to
incorporate all aspects of Chamber business
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Maintain Board of Directors contract
GOAL:
Renovate the Chamber Building located at
16 South Volusia Avenue
Strategies:
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Organize and
develop fund raisers to increase building fund budget
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Seek donations
to support the improvements for the renovation
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Organize a
committee to oversee the renovation project
ADMINISTRATIVE ASSISTANT TO THE BOARD
Terri Symons
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